Logo Process

 

When first thinking of an aesthetic and brand identity for my magazine, I wanted an edgy logo and masthead to entertain a younger audience of 16-24 year olds. This is shown in the font and style I initially chose for my logo, however I realised that it did not fit with the aesthetic of 2000s rnb and rap as well as I wanted it to since I wanted more of a soul feel to the magazine.

Playing around with the font and after changing the name of the magazine, I wanted to try another graffiti font that was not quite as modern looking as the previous one, however feedback from my target audience stated that it was not mature enough. It did not look like a masthead of a magazine but instead resembled that of a comic book.

This masthead is one of the closest I have to a final product as it captures that vibe of the magazine whilst also being edgy and different to other typical mastheads. The tagline also is synoptic with the name of the magazine as it is curving in the shape of waves. The colour could also be easily modified to fit the image that I choose as cover for my magazine.

This version is essentially the same, however the name has changed. I am still unsure as to which I will use for my masthead and will be choosing once I begin to assemble my magazine.

Case Study

 

The composition of the cover and sell lines in this Vibe magazine is inspiring as it is bold and would definitely catch the viewer’s eye when browsing. Not only this, but the use of colour is quite bright and eye-catching- depicting the 2000s style that my magazine is inspired by.

This cover by the source is also representative of the music genre that I would like to represent, along with the aesthetic of the cover as he is wearing a plain white tank top with diamond jewellery which was popular fashion for the late 90s and early 2000s in the rap industry. The image of the artist being in front of the masthead of the magazine makes him stand out and focus the audience’s view on him. Despite it having simple composition, it is still a strong cover.

This magazine cover is very iconic and fits exactly with my vision for the aesthetic of my second cover. As the name of my magazine is ‘Wave’, it has connotations of flow, sound waves and calmness. I did not want a stereotypical portrayal of rap with a busy or intimidating cover. This cover by Vibe magazine is iconic with a rather humble image of the artist ‘Tupac’ who was infamous for his statement and imprint on the rap genre. 

Re-Direction

 I have decided to change the brief of my coursework and do a music magazine instead. It will be an R&B and Rap magazine, inspired by the early 2000s, to give a slight y2k aesthetic mixed with modern. I will be heavily inspired by SZA and Lauryn Hill along with artists such as Chris Brown, Kendrick Lamar and Tupac Shakur. 

Website Inspiration

As my video will be very heavily influenced by Little Mix's Music Video for their song Hair, I wanted to look at their website to use it for inspiration.

This is their current website:

Test Shots of My Location

 The video will mostly be set in my house which I have filmed to test for lighting and aesthetics. I have two main pieces that I have filmed so far, but I will also be using my kitchen for some intimate scenes of making or cooking and the conservatory is the most likely place to be filming the performance element during the chorus. 

Annotated Lyrics

 In the first verse, I would like to have a short scene of the protagonist and their boyfriend at the beach when an argument breaks out between the two of them and they break up.

After this, I would have the protagonist have a phone call, which cuts to the other girls in the music video as they all agree to meet up for the music video.

They arrive at the house of the pj party which is the main location during the pre-chorus

During the chorus of the song, I would have the 'band' of girls together singing the song as a performance element in one of the areas of my house in a very dramatic and exaggerated fashion. 

This is to convey the teenage heartbreak which I would like to focus my music video on. 

Each member will have their own instrument such as an electric guitar, a base guitar and an electric keyboard.

The protagonist will be the front woman singing with a microphone.

During the bridge, I would have the group watching a movie or cooking or baking which are typical activities that occur at sleepovers and pyjama parties. 

This is to emphasise the point that they are finding unity in their friendship to keep their minds off their relationship issues.

The chorus will be the performance of the girls again with their instruments.

In the third verse, I would have the protagonist stalk their ex with intertextual reference to social media and an activity that most of the target audience would recognise.

The rest of the girls will catch them, but throw the phone away to bring a sense of empowerment to the audience, showing not to rely on men for their happiness. 

Test Shot