Logo Process

 

When first thinking of an aesthetic and brand identity for my magazine, I wanted an edgy logo and masthead to entertain a younger audience of 16-24 year olds. This is shown in the font and style I initially chose for my logo, however I realised that it did not fit with the aesthetic of 2000s rnb and rap as well as I wanted it to since I wanted more of a soul feel to the magazine.

Playing around with the font and after changing the name of the magazine, I wanted to try another graffiti font that was not quite as modern looking as the previous one, however feedback from my target audience stated that it was not mature enough. It did not look like a masthead of a magazine but instead resembled that of a comic book.

This masthead is one of the closest I have to a final product as it captures that vibe of the magazine whilst also being edgy and different to other typical mastheads. The tagline also is synoptic with the name of the magazine as it is curving in the shape of waves. The colour could also be easily modified to fit the image that I choose as cover for my magazine.

This version is essentially the same, however the name has changed. I am still unsure as to which I will use for my masthead and will be choosing once I begin to assemble my magazine.