Brand Research

 Universal Music Group

Universal Music Group is an American-Dutch owned music corporation that has one of the largest market shares in the music industry. It is one of 'the big three' record labels along with Warner, and Sony. Its origins date back to the formation of the American branch Decca Records in 1934. The company aims to shape culture through the power of artistry and are committed to creativity and innovation. They are a large conglomerate, who on top of music production, have a broad array of businesses responsible for music publishing, merchandising and audio visual content. They also aim to lead in developing new services, platforms and business models for the delivery of music and related content.

Capital Music Group:

Capital Music Group is one of the branches of the record label who has played a significant role in the popular culture with its dominance in the pop music industry with a diverse array of artists such as The Beatles, Ice Spice, Katy Perry, Sam Smith, Callum Scott and Halsey. 

Def Jam Recordings

Founded in 1984, Def Jam Recordings has represented the cutting-edge in hip-hop music for more than 35 years. Def Jam began as a maverick independent label inspired by downtown New York City’s vibrant street culture and the emerging sound of hip-hop. 

Since Chris Blackwell first started Island Records in Jamaica in 1959, it has remained one of the world’s most coveted destination for new and established artists across genres. Today, Island is home to a varied roster across the US and UK. Its unique ethos has provided the platform for launching some of the biggest and most influential artists across the musical spectrum, including Bob Marley, and Amy Winehouse. In the UK, artists includes Hozier, while the Island US roster is home to artists such as Sabrina Carpenter, Shawn Mendes, Demi Lovato and Bon Jovi.